Facebook Ads vs. PPC Marketing: Which is Better?
There are myriad ways to reach out to customers online and expand your reach, but a question we hear again and again at SBC comes down...
A Brief History of Advertising
From the elaborate, extravagant techniques of the Victorian Era to today's modern simplistic approach, advertising has evolved from...
Love Is In The Air…and Ad Campaigns
According to the National Retail Federation, they projected that $18.6 billion will be spent this Valentine’s Day season. Taking into...
A Day In The Life: Account Manager Edition
Being an account manager is not all talk and strategy. There’s no such thing as a “typical day” because it varies depending on client...
TBT: Super Bowl 2014 Commercials
In preparation for Super Bowl 2015, we're throwing it back to 2014. Last year's Super Bowl blowout left the audience clamoring for...
Pure Mayhem
During the Sugar Bowl, an interesting commercial from the infamous Allstate “Mayhem” man came on. Causing mayhem as usual, we watched him...
Looking Back At The Coca-Cola Holiday Campaign
Even though the holidays are over, we still like to look back at holiday campaigns. Coca-Cola is a brand that implements tradition with a...
Target x TOMS ‘One for One, For All’ Campaign
When it comes to partnerships and collaborations, Target dominates the market. In the past, they have partnered with notable designers...
Animals and Advertising
Advertising 101 always stress one thing; when in doubt or lacking your creative “Ah Ha Moment,” use the classic advertising formula of...
Intern Life
Becoming the digital marketing intern here at Studio Brand Collective has been a whirlwind. From my very first day, all the way until now...
